A Guide To SSL Changes – What It Means For Your Website
In today’s ever-changing digital environment, it’s imperative that businesses Google’s best practices to make sure that they remain competitive in their particular online markets. With Google being the most dynamic and influential company on the web, it’s crucial for them to keep abreast of all the threats and opportunities that the internet generates. As a consequence, Google releases a plethora of updates annually: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.
What’s important though, is that all online companies that use Google-related services (practically every online organisation), are aware of considerable changes that may have a bearing on their SEO, performance, and ultimately their bottom-line. The internet is in a continual state of change, so online firms must be flexible and accustom to new Google updates as soon as possible to make sure that they aren’t negatively impacted by these new releases.
The largest Google update that has recently influenced online businesses relates to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is used by close to 50% of all online users, so it’s really important that online companies incorporate the related changes as swiftly as possible if they hope to prevent any adverse implications.
What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has adjusted the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page saves security passwords and credit card information (which is saved in a plain text file), they are prone to phishing sites that can essentially steal this information from clients that falsely believe they are supplying their personal information to a trustworthy company. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.
This change will certainly have an effect on millions of websites across the globe. Before the change, many non-secured websites weren’t impaired by phishing attacks simply because they didn’t have a public-facing member login, and utilised PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages because users will become worried of succumbing to malevolent attacks if they insert their personal information into fields marked boldly as ‘NOT SECURE’.
How to make web pages secure?
For online enterprises that wish to secure their formerly non-secured (HTTP) web pages, they need to encrypt the information being exchanged between their visitors and their web server by integrating an SSL certificate. Google are naturally pushing for a more secure internet than ever before, and they’ve decided on SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is a useful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how to avoid the ‘NOT SECURE’ warning in Google Chrome which is targeted at website developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.
What this means for online businesses?
The recent Google update suggests that HTTPS and SSL encryption will become the norm across all web pages on the web. Eventually, each online provider will need to secure their web pages using SSL encryption whether they like it or not, or users will simply choose a competitor that does.
What this also indicates is that not all websites using SSL encryption should be trusted, and there will be a substantial increase in phishing sites using HTTPS also. Phishing sites can simply use phony SSL certificates to bypass the ‘NOT SECURE’ warning by Google Chrome and make their websites appear genuine. This will make the distinction between phishing sites and real websites more challenging than ever. Online firms that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the web due to the fact that it will be exceptionally difficult for phishing sites to emulate the authenticity that EV SSL provides.
Making all websites utilise SSL certificates to verify their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will at some point become necessary, so if you need any assistance in securing your website with SSL encryption, get in touch with the digital specialists at Internet Marketing Experts Orange by phoning 1300 595 013, or visit their website for more information: http://internetmarketingexpertsorange.com.au