Top Benefits of Pay-Per-Click (PPC) Advertising

Top Benefits of Pay-Per-Click (PPC) Advertising

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There is a variety of internet marketing tools that can assist websites in raising their traffic, conversion rates, and brand awareness. One of the best online marketing approaches is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to improve your organic search results listings. Whilst SEO has proved to be very successful, it takes a fair amount of knowledge, time, and money to see fruition.


But what if you want to see results right away? Whether your website has recently been published or you’re a small business that simply can’t compete with the marketing budgets of nationwide competitors, Pay-Per-Click (PPC) advertising is an amazing tool that can assist you by positioning your ads in front of users who are proactively browsing for your products or services.


Essentially, PPC is an advertising model used to raise traffic to websites. Website owners design ad campaigns with specific targeting metrics and effectively pay Search Engines every time their ad is clicked. PPC ads are normally created through Google AdWords or Bing Ads and are positioned at the top of SERP listings before any organic results. The rewards that many websites enjoy from this sort of advertising is invaluable, so here are the top benefits of PPC advertising for your business.


Measurable Results

One of the top advantages of PPC advertising is the opportunity to gauge and track your results in real-time. Regardless of whether you set your daily budget to $5 or $50, there are a selection of high level performance indicators that can be assessed, including impressions, clicks, cost-per-click, conversions, and ROI to name a few. These metrics enables website owners to effectively determine the success of their campaigns and quickly make alterations where required to maximise performance. As opposed to other advertising mediums, PPC gives you the freedom to customise and track metrics in each campaign and monitor success based on your advertising targets.


Fast Entry

PPC allows any kind of organisation to launch their advertising efforts quickly and conveniently, without creating too much risk with the capacity to establish a maximum daily budget. Even though SEO is a very effective strategy, it commonly takes many months to notice results so if you’re a new business that aspires to enhance traffic and brand awareness right away, PPC is ideal for you. Building ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to generate new leads and customers by promoting ads on top of SERP listings.


Highly Targeted Traffic

PPC advertising allows you to customise your campaigns so they only display to highly targeted customers. Google AdWords enables you to target customers based on keywords, interests, location, and the times and days you want to display them, enabling websites to spend their advertising budget only on their niche market. Websites can then assess the metrics that were used in conversions and strengthen their future campaigns according to this feedback. Advertisers often take a multi-layered approach to start with and narrow down the specific metrics of a campaign that works best for their individual target audience.


Valuable Data

Being able to export the results of an ad campaign and assess various metrics provides websites with valuable data which can be utilised in other marketing channels. In addition to this, websites can easily uncover impression, click, and conversion data for each keyword or phrase used in their ad campaigns which significantly helps in their SEO initiatives. PPC also allows websites to explore data about their comptetition by utilising third party tools such as KeywordSpy and SpyFy, allowing them to establish a profile of their competitors and what market share is available.


As you can see, PPC is an amazing marketing tool that is appropriate for all types of businesses. Not only are advertisers in complete control of their budget, target audience, and ad campaigns, the data acquired from real-time results offers invaluable feedback to boost future marketing initiatives. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?


If you require any help in crafting your PPC ad campaigns, contact Internet Marketing Experts Orange on 1300 595 013, or visit our website for more information:


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